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Shaped Alloys Ltd is a local company supplying aluminium cowlings, mouldings and structures for the MOD(Navy). A business suffering from marketing myopia lacks vision to succeed. In this lesson, you'll learn about marketing myopia and be provided some examples.
Marketing Myopia in the Transportation Business A lot of companies operating globally in the railroads business have faced stagnation of growth in their line of business. What they have failed to realise is that they are not merely in the railways or railroads business.Marketing myopia examples business plans